B2B Email Newsletter Content Ideas
February 17th, 2013
This better marketing resource includes practical ideas to help you develop B2B newsletter content as part of your 2013 marketing plan.
Choose the right content by setting measurable objectives for your newsletter
Measurable marketing objectives will help you choose content for your newsletter and then effectively measure its results. For… Read More
Authored by: Scott
Posted in: How to do Better Content
B2B Content Marketing Case Study: Software Solutions
February 15th, 2013
This B2B Content Marketing case study looks at how STR Software engages their prospects using content offers & marketing automation. Click here to download a working copy of your own B2B Content Marketing Strategy Template.
Business to business content marketing case study
B2B Content Marketing Case Study Presentation Transcript… Read More
Authored by: Scott
Posted in: How to do Better Content
Hiring a B2B Copywriter To Develop Better Content
February 15th, 2013
If you are developing B2B marketing content, one effective approach is to hire a freelance copywriter to create whitepapers, downloads, product collateral, email copy, newsletters, website copy, and more. Here are some quick tips and a basic briefing template you can download to make the process easier:
Use a formal brief… Read More
Authored by: Scott
Posted in: How to do Better Content
The 5 Key Elements of Content Strategy for B2B Marketing
September 28th, 2012
Developing effective content strategy for B2B marketing is on everyone’s to-do list these days. But creating content that delivers results is not an easy feat. Spending a bit of time up-front to develop a better B2B content marketing strategy will ensure you have accommodated the 5 key elements into your… Read More
Authored by: Nolin
Posted in: Content PlanningHow to do Better Content
How To Write Original B2B Content
September 23rd, 2012
If you want to firmly establish yourself as an expert and thought leader in your field, then you have to develop better content of your own. Here are six tips on How To Write Original Content.… Read More
Authored by: Scott
Posted in: How to do Better Content
Understanding Prospect Decision Stages
June 26th, 2012
Understanding the decision stages B2B customers go through as they decide to buy from you and developing the content they are looking for at each stage is an essential B2B Marketing better practice. Creating and sharing the information your customers want at each stage of their decision process will dramatically… Read More
Authored by: Nolin
Posted in: How to do Better Content
5 Great B2B Content Marketing Agencies
June 15th, 2012
Here is a quick list of 5 great B2B Content Marketing Agencies designed to make your search for the right partner a little easier.
Of course Brainrider is our favorite recommendation. Why? Because we have been built to help mid-sized B2B and technology companies get better marketing results using a… Read More
Authored by: Scott
Posted in: How to do Better Content
Building Customer-Centric Content
May 24th, 2012
We recently co-hosted a live online clinic with our friends at Pardot sharing Better Practice advice on how to develop customer-centric B2B marketing content. The slides went up on Slideshare right after the live event, and this morning we have added a synced audio track so that you can play… Read More
Authored by: Nolin
Posted in: How to do Better Content
How To Credentialize Your Story With Better B2B Content
May 7th, 2012
Better B2B content tells your story by connecting with what buyers want to know as they go through their buying decision. If they are not finding the information they are looking for you won’t get the results you want.
Better content is organized around customer needs, shares useful information at…
Authored by: Scott
Posted in: How to do Better Content
B2B Content Brief Template
February 15th, 2012
You can develop better content by setting clear expectations with a written content development brief. The more specific you can be in the brief, the more likely you will be happy with the content that is developed. Please use the form below to download a B2B content brief template. While… Read More
Authored by: Scott
Posted in: How to do Better Content
