B2B Content Creation For Lead Generation and Nurturing
October 3rd, 2013
B2B Content Creation for Lead Generation and Nurturing has become an important B2B marketing tactic. As part of the ExactTarget Connections 2013 B2B track Brainrider shared the following ideas, tools and tips on how to plan and execute better B2B content creation for lead generation and nurturing.
B2B content that… Read More
B2B Content Ideas: A Cheat Sheet
May 20th, 2013
The following list of B2B content ideas is a cheat sheet for developing better B2B marketing content. For better results start by developing a customer-focused business to business marketing plan and then use this cheat sheet of 21 different B2B content ideas targeting each stage of a prospects decision process:… Read More
B2B Content Marketing Case Study: Software Solutions
February 15th, 2013
This B2B Content Marketing case study looks at how STR Software engages their prospects using content offers & marketing automation. Click here to download a working copy of your own B2B Content Marketing Strategy Template.
Business to business content marketing case study
B2B Content Marketing Case Study Presentation Transcript… Read More
Hiring a B2B Copywriter To Develop Better Content
February 15th, 2013
If you are developing B2B marketing content, one effective approach is to hire a freelance copywriter to create whitepapers, downloads, product collateral, email copy, newsletters, website copy, and more. Here are some quick tips and a basic briefing template you can download to make the process easier:
Use a formal brief… Read More
B2B Email Newsletter Content Ideas
January 17th, 2013
This better marketing resource includes practical ideas to help you develop B2B newsletter content as part of your 2013 marketing plan.
Choose the right content by setting measurable objectives for your newsletter
Measurable marketing objectives will help you choose content for your newsletter and then effectively measure its results. For… Read More
B2B Marketing Content That Drives Conversions: Dreamforce 2013
December 6th, 2012
B2B Marketing Content That Drives Conversions is a recorded repeat of Brainrider’s content planning session at this year’s Dreamforce 2013 on Thursday, November 21 in the Moscone Center West
The slides and recording are available below.
Download the deck in PDF format [20MB]
B2B Marketing Content That Drives Conversions
1. B2B… Read More
The 5 Key Elements of Content Strategy for B2B Marketing
September 28th, 2012
Developing effective content strategy for B2B marketing is on everyone’s to-do list these days. But creating content that delivers results is not an easy feat. Spending a bit of time up-front to develop a better B2B content marketing strategy will ensure you have accommodated the 5 key elements into your… Read More
How To Write Original B2B Content
September 23rd, 2012
If you want to firmly establish yourself as an expert and thought leader in your field, then you have to develop better content of your own. Here are six tips on How To Write Original Content.… Read More
Understanding Prospect Decision Stages
June 26th, 2012
Understanding the decision stages B2B customers go through as they decide to buy from you and developing the content they are looking for at each stage is an essential B2B Marketing better practice. Creating and sharing the information your customers want at each stage of their decision process will dramatically… Read More
5 Great B2B Content Marketing Agencies
June 15th, 2012
Here is a quick list of 5 great B2B Content Marketing Agencies designed to make your search for the right partner a little easier.
Of course Brainrider is our favorite recommendation. Why? Because we have been built to help mid-sized B2B and technology companies get better marketing results using a… Read More