Building a customer-centric content development plan

The wonderful folks at Autoshare (autoshare.com) hosted an event called #Social4Social (social4social.ca) in Toronto on May 12, 2011. There was an audience of 50+ social media marketers from a variety of not-for-profit, B2B, and B2C organizations. Nolin LeChasseur of BrainRider delivered this presentation on Building a customer-centric content development plan.