A smart blog post from Sirus Decisions on 6 key questions to ask about the consultants assigned to your marketing automation project (before you sign a contract).
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Our free 24-page eBook "How to Improve Pipeline Performance Using Knowledge Marketing" is full of insights about looking at your business through the eyes of your prospects to see your pipeline in a fresh new way.
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Marketing Sherpa’s #1 lead generation best practice is: “IT’S ALWAYS ABOUT THEM (NOT YOU)“. Understanding “What your customer wants to know” is how we apply that discipline. But in order to understand what your customer wants to know, first you need to know more about your customer.
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Typical B2B marketing budgets allocate 60% of their effort to targeting the user and only 10% to the decision maker. Market leaders balance that spending ration more evenly to get more sales faster...
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Terrific post from Jep Castelein @leadsloth who is now at Marketo on why marketing automation managers are so hard to find. Jep does a great job of listing the requirements and capabilities required for success. Be sure to check out the real life examples of job descriptions he includes in his post. (click the PDF links)
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Quick summary post from b2cmarketinginsider.com highlighting key findings from the research report: Content Marketing Benchmarks, Budgets and Trends
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