key considerations for Canadian B2B marketers
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A terrific article from Inc.com on tips on using Social Media like Twitter and LinkedIn to market your services and establish industry contacts
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In 1928, Mildred Day invented Rice Krispies squares for Kellogg. They were wise enough to put her recipe on the cereal box. That decision was Knowledge Marketing 1.0.
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Marketing Sherpa’s #1 lead generation best practice is: “IT’S ALWAYS ABOUT THEM (NOT YOU)“. Understanding “What your customer wants to know” is how we apply that discipline. But in order to understand what your customer wants to know, first you need to know more about your customer.
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A quick review from Sirius Decisions of four areas of skills and process required to get the most out of using a marketing automation platform. BrainRider would add content and analytics but Ally and his team at Sirius always provide smart, practical insight.
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A great post from KOMARKETING ASSOCIATES that includes: Edelman's Attentionomics, 10 B2B Metrics Worth Your Commitment, HubSpot's 101 Charts, Ogilvy On Social Media for B2B Companies, How to Manage a B2B Crisis?, and 16 Best Practices of B2B Corporate Blogging
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