White papers are a favorite form of subject-matter expertise content for B2B marketers who use content offers for lead generation. Still, relatively few marketers re-purpose a white paper into a variety of content assets to maximize lead generation results.
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We say it all the time: the foundation of inbound marketing strategy is remarkable content. This 8-point checklist is a great way of ensuring your B2B content hits the mark, every time.
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Keywords guide content optimization for findability through search engines as well as a focus on topics that customers care about and are discussing on the social web.
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Want to see an example of great content? This content marketing infographic is a prime example of something that is findable, relevant and valuable.
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Find out what role keywords should AND should not be playing in your content marketing efforts.
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The wonderful folks at Autoshare (autoshare.com) hosted an event called #Social4Social (social4so...
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