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Blog

Re-purposing white papers for lead generation

White papers are a favorite form of subject-matter expertise content for B2B marketers who use content offers for lead generation. Still, relatively few marketers re-purpose a white paper into a variety of content assets to maximize lead generation results. Read more
Presentation

Workshop: 10 LinkedIn Best Practices for B2B Sales and Marketing

A peek at BrainRider's LinkedIn Best Practices for B2B Sales and Marketing Workshop. What do you use LinkedIn for? Learn how to optimize your profile to drive better business results. Read more
Presentation

B2B Website Planning Roadmap: a 13 page best practice guide

This quick guide to B2B website planning provides a 6-step, best-practice roadmap to help you pla... Read more
Blog

How To Select A Marketing Automation Consultant: 6 questions to ask from Sirius Decisions

A smart blog post from Sirus Decisions on 6 key questions to ask about the consultants assigned to your marketing automation project (before you sign a contract). Read more
Blog

Hashtag Stuffing Doesn't work for B2B Twitter Accounts

Wondering if you should be using hashtags in more of your tweets? Are you missing out on exposur... Read more
Blog

The Ultimate 8-Point Checklist for Remarkable Content

We say it all the time: the foundation of inbound marketing strategy is remarkable content. This 8-point checklist is a great way of ensuring your B2B content hits the mark, every time. Read more