What we do

We help you get more leads & convert them into customers.

Click on the presentation below to see how to optimize your pipeline


How BrainRider helps B2B companies like yours.

We can help you:

More resources and information

Click here for a quick one page guide "How To Fix Pipeline Challenges To Get More Customers"

Click here to download a one page PDF description of  BrainRider with links to additional pipeline resources

Click here for more free practical information, tips, and knowledge marketing tools in our resource center

Customers & Partners

Client Testimonials

"BrainRider helped us simplify our message, craft our value proposition and immediately accelerate the flow in our pipeline."

Jamie Schneiderman, President, ClearFit

 

"BrainRider captured and nurtured 1,500 quality tradeshow prospects with a monthly email program tied right into our pipeline!  Our BizDev team loved the results"

Neil Buchanan, VP Marketing, WireIE

 

"Sal and her 'riders' are terrific.  They worked with us to build more effective online and offline product and sales collateral."

Catherine Caplice, VP, Yellow Pages Group

Knowledge Center Tools

How to Improve Pipeline Performance Using Knowledge Marketing

Our free 24-page eBook "How to Improve Pipeline Performance Using Knowledge Marketing" is full of insights about looking at your business through the eyes of your prospects to see your pipeline in ... Read more

How to Use Knowledge Marketing to Create B2B Customers

Our free 35-page eBook "How to Use Knowledge Marketing to Create B2B Customers" is packed with useful tips that will help you share what you know to attract prospects and engage customers in a new ... Read more

Understanding Decision Stages

Marketing Sherpa’s #1 lead generation best practice is: “IT’S ALWAYS ABOUT THEM (NOT YOU)“. Understanding “What your customer wants to know” is how we apply that discipline. But in order to under... Read more

Social Media Marketing Metrics: What To Track, How to Analyze It, and Where you Should Report It

Very useful chart from Nate Elliott's Forrester Blog sharing Forrester's structured model for social media data. This framework does a great job of breaking down the diagnostic, campaign, and busi... Read more

Building a customer-centric content development plan

The wonderful folks at Autoshare (autoshare.com) hosted an event called #Social4Social (social4social.ca) in Toronto on May 12, 2011. There was an audience of 50+ social media marketers from a var... Read more

B2B Social Media: 2 Critical Questions To Get Started

Before you get started with a B2B social media program (or if you’re already up and running, but feeling a little disoriented), make sure you have a good answer to the following 2 Critical Questions. Read more

B2B Website Planning Roadmap: a 13 page best practice guide

This quick guide to B2B website planning provides a 6-step, best-practice roadmap to help you plan your website development and drive business success. It covers 6 key directives:
  1. Foc... Read more

Re-purposing white papers for lead generation

White papers are a favorite form of subject-matter expertise content for B2B marketers who use content offers for lead generation. Still, relatively few marketers re-purpose a white paper into a va... Read more

Go to the Knowledge Center

Read our blog

Re-purposing white papers for lead generation Read more

Pardot Campaign Report Summary – a #Pardot2011 correction and apology Read more

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