An ABM Approach to Pipeline Marketing

Haley Uncategorized

Account-based marketing (ABM) has becoming an increasingly popular strategy for B2B marketers, but few businesses have done more than wade cautiously into shallow waters. Adopting an ABM strategy makes sense for B2B marketers on many levels, but it requires a new way of approaching planning and budgeting, working with sales, and measuring marketing-sourced and marketing-influenced revenue … read more »