Marketing Automation Checklist: Get Better Results With These Optimization Tips

Scott Attract & Acquire More Quality Leads, Engage Prospects When Sales-Ready, Nurture & Qualify Existing Database

Marketing Automation Checklist Download this marketing automation checklist designed to help you identify gaps and optimize your marketing automation programs so that you can reach your sales goals. Inside you will get an easy to follow steps on how to implement, manage and optimize your lead generation and marketing automation programs. The checklist is based on … read more »

Lead Nurturing Email Examples and Best Practices

Scott Nurture & Qualify Existing Database

“Can you share some lead nurturing email examples?” is a frequent request that Brainrider receives when hosting webinars, presentations, and workshops. Not wanting to just share examples, in this post I will analyze 3 lead nurturing emails, including a special offer, an update message, and an announcement email.” Lead nurturing objectives The goal of most … read more »

B2B Lead Nurturing Email Best Practices: How To Build A Lead Nurturing Plan

Scott Nurture & Qualify Existing Database

How do I put together an effective lead nurturing plan using that is simple to implement? This is a great question from a recent visitor (thanks Jessie! And thanks to clients Stefanie and Ryan for similar insightful questions)  Since Marketing Automation and other nurturing tools offer so many options it is often tempting to overcomplicate.  While a … read more »

Switching Marketing Automation Platforms: 3 Questions To Ask

Claire Bazley Attract & Acquire More Quality Leads, Engage Prospects When Sales-Ready, Nurture & Qualify Existing Database

Thinking about switching marketing automation platforms? Maybe you’re not satisfied with your current vendor, or perhaps your company has been acquired and must migrate to the marketing automation system used by the new owner. If you’re new to the migration process, you’re probably wondering how resource-intensive it might be.  You need the insight to anticipate … read more »