Think about one of your best customers. You’ve developed a good relationship with the right decision-makers on their team. They see the value in the services you provide. You’re aligned on budget. Wouldn’t you like to find more customers like this one? In order to drive high-value leads that support pipeline and revenue growth, marketing teams need to focus on the target buyer that they want to pursue. Determining which attributes bump an ideal to a next-best customer is also valuable, as they’re often worth targeting and pursuing as well. This B2B ideal customer profile template will help you and your team discuss, map out, and align on who you should be selling to.
- Need guidance on writing a customer-focused value proposition? Check out our Value Proposition Worksheet.
- Looking for a framework to prioritize your marketing objectives? Check out our Marketing Objectives Template.