B2B Leads Consume Content in Bursts

If you have a marketing automation solution like Pardot, Marketo, Eloqua, or similar, you already know that your website visitors ...Read More

Pardot Campaign Report Summary – a #Pardot2011 Correction and Apology

While Sherry Shi and I were presenting the Pitney Bowes Ecommerce Solutions case study at Pardot Elevate 2011 earlier this week, ...Read More

Developing Customer-Centric Content: a Better B2B Marketing Clinic at #pardot2011

Slides from today’s presentation at Elevate #Pardot2011 Better B2B Content – Pardot Presentation Nov 15 View more ...Read More

How Tagging Content Can Make Your Blog/website Better

Attaching tags to each content asset, article or post does very little for the SEO (search engine optimization) of any singular ...Read More

#torontoB2B Marketers Meetup Series is in Full Swing

If you’re a B2B marketer in the Greater Toronto Area, you’re the target audience for a new ongoing live event series ...Read More

B2B Email Marketing: Don’t Make Opting out So Hard

Making it easy for recipients of your B2B marketing emails to opt out (or unsubscribe) will result in more high quality leads. ...Read More

Thought Leadership and Content Marketing: 4 Practical Tips

Thought leadership (some times called content marketing) is one of the most powerful but challenging tools in the B2B Marketing ...Read More

Marketing Automation Data Capture: What to Collect and How to Use It

How to set up your Marketing Automation tool to collect and organize the data you need: ideas for applying Marketing Automation ...Read More