Make B2B Website Content Easier to Navigate in WordPress: 3 Smart Tactics

brainrider Attract & Acquire More Quality Leads, Engage Prospects When Sales-Ready, Nurture & Qualify Existing Database

“Content on my website is hard to navigate for not only my prospects but also my internal teams!” Although our clients span a variety of industries, they often come to us with similar challenges related to organizing content on their B2B website: My prospects can’t find the resources or information they need to support their … read more »

Why Pardot for Marketing Automation?

Miranda Steinway Attract & Acquire More Quality Leads, Engage Prospects When Sales-Ready, Nurture & Qualify Existing Database

Marketing automation can be a great tool for accomplishing current marketing and company objectives. The ability to effectively engage in and track interactive relationships is essential to successfully attracting new qualified prospects, nurturing leads, and determining sales readiness. The capability to measure and optimize content engagement and marketing program performance is essential. Here at Brainrider, … read more »

Preparing for a Successful Pardot Implementation

brainrider Attract & Acquire More Quality Leads, Build a Customer-Focused Marketing Plan, Engage Prospects When Sales-Ready, Nurture & Qualify Existing Database Tags:

Preparing for a successful Pardot implementation is an essential part of getting a positive return on your investment. If you’re considering ways to boost your marketing efforts through marketing automation, you need to employ Pardot implementation best practices to help generate better results.  That starts with planning your Pardot implementation carefully and working with a … read more »

Make Your B2B Content More Visual With These Helpful Tools

Miranda Steinway Attract & Acquire More Quality Leads, Nurture & Qualify Existing Database

When you look at the most popular and shareable B2B content floating around the Internet, there is one common factor that helps to differentiate it from the bunch: it’s visual. Social media promotes this visual content phenomenon even further, since posts with videos attract 3 times more inbound links than plain text posts and tweets … read more »

2014 B2B marketing statistics on lead generation, websites, content, and inbound marketing

Nolin LeChasseur Attract & Acquire More Quality Leads, Build a Customer-Focused Marketing Plan, Engage Prospects When Sales-Ready, Nurture & Qualify Existing Database

A client asked recently if we had any recent (2014) B2B marketing statistics handy that could help to explain to their executive team why their new website investment was focused on building a site that serves as a “lead generation machine” and content marketing hub rather than an online brochure for their company. I did … read more »