B2B Value Proposition Template

Heather Maitland Build a Customer-Focused Marketing Plan

What value do you create that drives customers to choose you over your competitors? Who is your ideal customer? What problems do you solve for them? And how do you do it? In this value proposition template, we’ve created a simple 4-part equation to help B2B companies discuss and articulate their value proposition in customer … read more »

B2B Ideal Customer Profile Template

Heather Maitland Build a Customer-Focused Marketing Plan

Think about one of your best customers. You’ve developed a good relationship with the right decision-makers on their team. They see the value in the services you provide. You’re aligned on budget. Wouldn’t you like to find more customers like this one? In order to drive high-value leads that support pipeline and revenue growth, marketing … read more »

Pardot Tips From The Toronto Pardot User Group

Miranda Steinway Attract & Acquire More Quality Leads, Engage Prospects When Sales-Ready, Nurture & Qualify Existing Database

On March 26th, we hosted a Toronto Pardot User Group and we had a great turn out! The group consisted of Pardot users of varying experience levels and 3 amazing speakers shared their experience and tips for using Pardot, with a Q&A after each presentation. To keep updated on future Toronto Pardot User Group meet-ups, … read more »

B2B Newsletter Content Dos and Don’ts

brainrider Engage Prospects When Sales-Ready, Nurture & Qualify Existing Database

Email newsletters are a very effective lead nurturing and intelligence gathering tool for B2B marketers–if used properly. It’s about the right content, and the right mix, combined with the right tools of the trade. Measure your current B2B newsletter content strategy against Brainrider’s best practices in this handy guide. Do Description Don’t Description Getting started Make … read more »

Make B2B Website Content Easier to Navigate in WordPress: 3 Smart Tactics

brainrider Attract & Acquire More Quality Leads, Engage Prospects When Sales-Ready, Nurture & Qualify Existing Database

“Content on my website is hard to navigate for not only my prospects but also my internal teams!” Although our clients span a variety of industries, they often come to us with similar challenges related to organizing content on their B2B website: My prospects can’t find the resources or information they need to support their … read more »