The real reason you use Google

brainrider Attract & Acquire More Quality Leads, Build a Customer-Focused Marketing Plan Tags: ,

When people  use Google, they’re not looking for information. They’re Googling for something more than that. They’re looking for knowledge. There is something they want to know. I can almost hear you saying: “Now, wait just a minute, people aren’t using Google to educate themselves. Knowledge? What, you’re saying we all want to be Einstein?” … read more »

Is website visitor tracking going too far?

Nolin LeChasseur Attract & Acquire More Quality Leads, Engage Prospects When Sales-Ready, Nurture & Qualify Existing Database Tags: , , ,

If I’m a smart marketer or salesperson, I’ll contact you when your actions suggest you might want to hear from me. In fact, I will do a lot less intrusive cold calling because I’ll have much more sales-ready leads identified that are better worth my time.

Inbound & Outbound Marketing Strategy – the Revolving Door

Nolin LeChasseur Attract & Acquire More Quality Leads, Build a Customer-Focused Marketing Plan, Engage Prospects When Sales-Ready, Nurture & Qualify Existing Database Tags: , , , , , , ,

Don’t get your knickers in a knot about inbound and outbound marketing strategy.  The ‘revolving door’ metaphor isn’t suggesting that your prospects and customers will be coming and going.  It is a nod to the types of messages and tactics you should be using as a B2B marketer these days.  Your department’s revolving door should … read more »