When people use Google, they’re not looking for information. They’re Googling for something more than that. They’re looking for knowledge. There is something they want to know. I can almost hear you saying: “Now, wait just a minute, people aren’t using Google to educate themselves. Knowledge? What, you’re saying we all want to be Einstein?” … read more »
If I’m a smart marketer or salesperson, I’ll contact you when your actions suggest you might want to hear from me. In fact, I will do a lot less intrusive cold calling because I’ll have much more sales-ready leads identified that are better worth my time.
Don’t get your knickers in a knot about inbound and outbound marketing strategy. The ‘revolving door’ metaphor isn’t suggesting that your prospects and customers will be coming and going. It is a nod to the types of messages and tactics you should be using as a B2B marketer these days. Your department’s revolving door should … read more »