B2B Leads Consume Content In Bursts

Nolin LeChasseur Attract & Acquire More Quality Leads, Nurture & Qualify Existing Database

If you have a marketing automation solution like Pardot, Marketo, Eloqua, or similar, you already know that your website visitors consume your content in bursts of activity. The challenge becomes how to optimize those bursts. For some reason, we often try to engineer nurturing and drip programs to methodically “keep in touch” or “keep leads … read more »

Pardot Campaign Report Summary – a #Pardot2011 correction and apology

Nolin LeChasseur Attract & Acquire More Quality Leads, Build a Customer-Focused Marketing Plan, Engage Prospects When Sales-Ready, Nurture & Qualify Existing Database

While Sherry Shi and I were presenting the Pitney Bowes Ecommerce Solutions case study at Pardot Elevate 2011 earlier this week, a question was asked by an audience member about the Pardot Campaign Report Summary. The audience member was asking whether the counts of Visitors and Prospects for each campaign included the same individual more … read more »

Developing Customer-Centric Content: A Better B2B Marketing Clinic at #pardot2011

Scott Attract & Acquire More Quality Leads, Build a Customer-Focused Marketing Plan, Nurture & Qualify Existing Database

Slides from today’s presentation at Elevate #Pardot2011 Better B2B Content – Pardot Presentation Nov 15 View more presentations from BrainRider Knowledge Marketing Group For More Information How to Use Knowledge Marketing to Create B2B Customers: Free BrainRider eBook B2B Marketing Content: How to plan website, sales collateral, email, blog, LinkedIn, Twitter, and other marketing copy … read more »

How tagging content can make your blog/website better

Nolin LeChasseur Attract & Acquire More Quality Leads, Nurture & Qualify Existing Database

Attaching tags to each content asset, article or post does very little for the SEO (search engine optimization) of any singular article on a B2B blog or website. Used properly, however, content tagging makes your blog or website much better. When implemented as a tertiary level navigation alternative, content tags can generate high-relevance, well-optimized landing … read more »

#torontoB2B Marketers Meetup series is in full swing

Nolin LeChasseur Attract & Acquire More Quality Leads, Build a Customer-Focused Marketing Plan, Engage Prospects When Sales-Ready, Nurture & Qualify Existing Database

If you’re a B2B marketer in the Greater Toronto Area, you’re the target audience for a new ongoing live event series that we recently kicked off in September with our first #torontoB2B Marketers Meetup at the sleek, modern, funky ING Direct Cafe in downtown Toronto. Each event is small and cozy with attendance limited to … read more »