Better B2B Marketing BlogBrainrider’s Better B2B Marketing Blog is all about sharing what we know, what we are learning, and what we want to learn about B2B Marketing.
Over the past few weeks, Brainrider has documented Pardot‘s Adam the Bobblehead as he journeyed on a “Bobbleventure” around Toronto. So, we decided to catch up with Adam the Bobblehead in an intimate one on one interview to hear more about the details of his experience. Our Content Marketing Strategist,…
Authored by: Miranda Steinway
Posted in: Better B2B Marketing
April 26th, 2013
A look at three B2B lead generation trends from this year’s B2B Technology Marketers B2B Lead Generation Report worth incorporating into your marketing programs. For information on how to execute better B2B marketing including adopting these trends visit the B2b Lead Generation and Nurturing services page.
B2B Lead Generation Trend… Read More
Authored by: Scott
Posted in: B2B Lead Generation, Better B2B Marketing
April 15th, 2013
“Can you share some lead nurturing email examples?” is a frequent request that Brainrider receives when hosting webinars, presentations, and workshops. This better practice analysis looks at 3 lead nurturing email examples, including a special offer, an update, and an announcement email.
Lead nurturing objectives
The business goal of most…
Authored by: Scott
Posted in: How to do Better Content
Creating a multiregional or multilingual website is important for companies that are servicing customers in different countries or regions or plan to grow and expand into foreign markets.
What’s the difference between a multiregional and multilingual website?
Making your site multilingual means making it available in multiple languages. Remember, 75% of…
Authored by: Cheryl
Posted in: Better B2B Marketing
Creating better B2B website content is worth the investment – here are 5 tips to make it easier to do.
Everyday we are all flooded with promotional web content. “Buy now!” “Enter to win!” “Don’t miss out!” In order to have your web content stand out from the sea of…
Authored by: Miranda Steinway
Posted in: Better B2B Marketing
March 13th, 2013
Infographics are really trendy right now, but most of them don’t seem to be delivering that much real value – you know, that ROI stuff you’re always talking about…
So what should an infographic do? Why create them in the first place? One big reason to create an infographic is that people…
Authored by: Haley
Posted in: Better B2B Marketing
March 11th, 2013
Customers have been calling us lately looking for advice on video content. Is it right for them? Is it worth the investment?
When done right, B2B video content can be great and really effective. But frankly, most of it isn’t very good. Most video content on B2B websites is way…
Authored by: Haley
Posted in: Better B2B Marketing
March 6th, 2013
Wistia specializes in hosting web video for businesses. They store your video securely in the cloud and serve it up however you like, any time, anywhere, on any device, — with trackability! In this guest post, Alyce Currier and Ezra Fishman look at getting better program results with embedded calls to action:
In…
Authored by: Miranda Steinway
Posted in: Better B2B Marketing
