Choose content that meets your objectives Your first step in creating an email content strategy should be to define your goals and objective. Starting your strategy by asking yourself “why?” will help you select content that meets your goals and allow you to focus on what matters. For you, your goal might be to generate … read more »
Marketing Automation Checklist Download this marketing automation checklist designed to help you identify gaps and optimize your marketing automation programs so that you can reach your sales goals. Inside you will get an easy to follow steps on how to implement, manage and optimize your lead generation and marketing automation programs. The checklist is based on … read more »
“Can you share some lead nurturing email examples?” is a frequent request that Brainrider receives when hosting webinars, presentations, and workshops. Not wanting to just share examples, in this post I will analyze 3 lead nurturing emails, including a special offer, an update message, and an announcement email.” Lead nurturing objectives The goal of most … read more »
How do I put together an effective lead nurturing plan using that is simple to implement? This is a great question from a recent visitor (thanks Jessie! And thanks to clients Stefanie and Ryan for similar insightful questions) Since Marketing Automation and other nurturing tools offer so many options it is often tempting to overcomplicate. While a … read more »
B2B Content That Drives Conversions is a 60 minute webinar that will help you attract and acquire new prospects, re-engage inactive leads, and qualify their sales readiness. Join Brainrider for this 1-hour online clinic and learn practical ways to create more findable, relevant and valuable B2B marketing content to support your lead generation programs. “B2B … read more »
Thinking about switching marketing automation platforms? Maybe you’re not satisfied with your current vendor, or perhaps your company has been acquired and must migrate to the marketing automation system used by the new owner. If you’re new to the migration process, you’re probably wondering how resource-intensive it might be. You need the insight to anticipate … read more »
From initially discovering your B2B website to searching for specific decision-support content, your website should be built so customers can intuitively navigate to find what they need. This blog post delivers 3 useful tips to optimize your B2B website so it works harder for you, Attracting new visitors Guiding prospects through your products and services Helping prospects find the information … read more »
The world of B2B marketing and sales has fundamentally changed. That’s not news to most of us. There aren’t very many B2B marketing conferences dedicated to the challenges and opportunities we face today (and tomorrow) as B2B marketing and sales leaders. And the good ones that do exist have lots of big name case studies … read more »
Aligning on your prioritized marketing objectives and how you’ll measure success is the foundation for building a solid marketing plan. This B2B marketing objectives template offers a clear framework to help your team determine and prioritize your marketing objectives for the next 12-months. Next Steps: Get help on prioritizing your ideal customer target with our … read more »
What value do you create that drives customers to choose you over your competitors? Who is your ideal customer? What problems do you solve for them? And how do you do it? In this value proposition template, we’ve created a simple 4-part equation to help B2B companies discuss and articulate their value proposition in customer … read more »
