Better B2B Marketing BlogBrainrider’s Better B2B Marketing Blog is all about sharing what we know, what we are learning, and what we want to learn about B2B Marketing.
One of the most challenging aspects of content marketing is prioritizing where you should spend your limited time and budget to get the most bang for your buck (or ROI, for those who like the fancy acronyms). By implementing these 3 simple B2B content marketing measurement tips, you’ll gain valuable…
Authored by: Nolin LeChasseur
Posted in: Better B2B Marketing
Last week, our team attended Vidyard’s Video Space Camp and got the opportunity to learn more about how to power engagement, generate more leads, and drive more sales with video. This event got us thinking in-depth about our own best practices for B2B video and how we can use it guide…
Authored by: Miranda Steinway
Posted in: Better B2B Marketing
Finding top marketing agencies for B2B and then selecting the right agency to work with is a challenging assignment. This post takes a look at how to search for Top Marketing Agencies and provides a B2B Marketing Agency RFP example that you can use to gather information during the process.… Read More
Authored by: Scott
Posted in: Better B2B Marketing, How to do Better Marketing
Mapping the B2B purchase process or buyer decision process and the content that buyers are looking for is a key challenge for planning and executing better b2b marketing. BaseOne, a terrific European B2B branding agency, has once again published their benchmark study “HOW B2B BUYERS SEEK INFORMATION TO MAKE A…
Authored by: Scott
Posted in: B2B Lead Generation, How to do Better Content
Good listening skills are paramount to any relationship and the same is true when it comes to B2B social listening. When done correctly, social listening skills can not only improve your social media interactions, but also provide current, up-to-the-minute insights into the needs and pains of your audience, which will…
Authored by: Sarah MacKinnon
Posted in: How to do Better Content
What should you know about Pinterest for B2B? Well, Pinterest has taken the social media world by storm, since its launch 3 years ago. With over 48 million users, it’s hard to ignore the fact that this highly visual platform creates an excellent business opportunity to attract leads and develop…
Authored by: Miranda Steinway
Posted in: Better B2B Marketing
B2B SEO strategy and, even more importantly, targeting B2B buyer intent can be a big challenge. This post takes a look at recent B2B SEO strategy best practice, B2B marketing content best practice, and B2B lead generation best practice in order to provide some practical tips.
Technical B2B SEO Best Practice… Read More
Authored by: Scott
Posted in: B2B Lead Generation, How to do Better Programs
B2B lead generation forms can serve as helpful marketing tools and can be highly beneficial to your business. If used correctly, they collect information about your website’s visitors, and ultimately turn anonymous visitors into identified prospects.
If you’re still unsure whether or not you need forms on your B2B website,… Read More
Authored by: Bruno Rodrigues
Posted in: Better B2B Marketing, How to do Better Programs
