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Better B2B Marketing Blog

Brainrider’s Better B2B Marketing Blog is all about sharing what we know, what we are learning, and what we want to learn about B2B Marketing.

Make Your B2B Content More Visual With These Helpful Tools

B2B contentWhen you look at the most popular and shareable B2B content floating around the Internet, there is one common factor that helps to differentiate it from the bunch: it’s visual.

Social media promotes this visual content phenomenon even further, since posts with videos attract 3 times more inbound links than

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Posted in: How to do Better Marketing


2014 B2B marketing statistics on lead generation, websites, content, and inbound marketing

B2B Marketing StatisticsA client asked recently if we had any recent (2014) B2B marketing statistics handy that could help to explain to their executive team why their new website investment was focused on building a site that serves as a “lead generation machine” and content marketing hub rather than an online brochure …

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Posted in: Better B2B Marketing


How To Select A B2B Social Media Management Tool

Why We Chose Oktopost

Due to the recent loss of our beloved social media management tool Argyle, we went in search of new B2B social media management tools and discovered the many capabilities of Oktopost for our business and our clients.

Click the thumbnail image below to see the full …

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Posted in: How to do Better Marketing


B2B website planning template: Build a Web Sitemap Outline in Microsoft Excel

We’re always iterating on our processes and templates to make execution better. Here’s a peek into some new process steps and a new template we’ve recently implemented when planning B2B lead generation website projects for our clients.

This week, on two concurrent website projects, we first developed navigation wireframes based …

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Posted in: How to do Better Websites


6 Tips For Building Out Your B2B Blogging Strategy

As you start to build out a B2B blogging strategy for your company, here are some criteria to consider, ensuring your blog is adding value to your overall marketing strategy.

 

shutterstock_1936394751. Define your blog’s objective

Is it mostly about generating traffic to your blog? Is it about filtering those …

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Posted in: How to do Better Content


Planning for marketing automation success: 5 tips for better results

Marketing automation software is becoming increasingly popular with B2B companies of all sizes. While currently 53% of Fortune 500 companies are using it, interest is also growing among small and medium-sized companies with 91% of buyers considering a marketing automation solution for the first time.

Despite the increasingly …

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Posted in: How to do Better Programs,  Nurturing Programs


Characteristics of an effective B2B website

Visitors go to your B2B website because they believe you have information relevant to what they’re looking for, so it’s important to meet their needs and not lose their interest.  To help, we’ve created this short presentation outlining the characteristics of an effective B2B website.

Characteristics of an effective B2B website

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Posted in: How to do Better Websites


Outsourcing marketing: a quick guide for B2B marketers

Outsourcing marketing can be both a strategic and tactical decision for B2B marketers.  This practical guide looks at 5 factors to consider when outsourcing marketing.

Website design, content creation, advertising, email campaigns, social media, SEO, reporting results, scoring and Oursourcing your marketing - channel and executional complexitygrading, all these B2B marketing activities — while critically important – …

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Posted in: B2B Lead Generation,  How to do Better Marketing


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