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Better B2B Marketing Blog

Brainrider’s Better B2B Marketing Blog is all about sharing what we know, what we are learning, and what we want to learn about B2B Marketing.

Characteristics of an effective B2B website

Visitors go to your B2B website because they believe you have information relevant to what they’re looking for, so it’s important to meet their needs and not lose their interest.  To help, we’ve created this short presentation outlining the characteristics of an effective B2B website.

Characteristics of an effective B2B website…

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Posted in: How to do Better Websites


Outsourcing marketing: a quick guide for B2B marketers

Outsourcing marketing can be both a strategic and tactical decision for B2B marketers.  This practical guide looks at 5 factors to consider when outsourcing marketing.
Website design, content creation, advertising, email campaigns, social media, SEO, reporting results, scoring and grading, all these B2B marketing activities — while critically important –… Read More »

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Posted in: B2B Lead Generation,  How to do Better Marketing


CASL Canada’s Anti-Spam Legislation: Guide for B2B Marketers

CASL Canada’s Anti-Spam Legislation comes into force July 1st, 2014. This blog post looks at what B2B marketers need to do and offers ideas on how to prepare for it.
CASL Canada’s Anti-Spam Legislation Basics
The CASL Canada’s Anti-Spam Legislation includes a strict opt-in model that will apply to B2B email… Read More »

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Posted in: How to do Better Programs


Repurposing content into slideshows and infographics

People only remember about 20% of what they read but retain about 83% of what they learn visually. Capture the attention of your prospects by repurposing content that already exists on your blog or resource centre. In this slideshow, we’ll walk you through a 7-step process for repurposing content into…

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Posted in: How to do Better Content


3 simple ways to repurpose content

While 91% of B2B businesses are already using content marketing, most of them aren’t doing it all that effectively. There are many ways to create better content, but it’s way easier to create harder working content by recycling the stuff you already have. To help, we’ve created this short presentation…

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Posted in: How to do Better Marketing


B2B email newsletter revival tips

I think we’ve all heard it somewhere by now: “Email newsletters are dead.” (this one links to HubSpot). At Brainrider, we think email newsletters are still a very effective B2B lead nurturing tactic when done right, but that means you need to revive your approach to targeting, creating, and following…

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Posted in: How to do Better Programs


B2B Social Media Curation: Tips and Tricks

Social media curation is an important addition to any effective B2B social media strategy. To help illustrate the significance of social media curation and how to properly use it, we’ve put together a SlideShare presentation of “B2B Social Media Curation: Tips and Tricks”.
 

B2B Social Media Curation: Tips and…

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Posted in: How to do Better Marketing


How to measure B2B content marketing: 3 keys to understanding what’s working

One of the most challenging aspects of content marketing is prioritizing where you should spend your limited time and budget to get the most bang for your buck (or ROI, for those who like the fancy acronyms). By implementing these 3 simple B2B content marketing measurement tips, you’ll gain valuable…

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Posted in: Better B2B Marketing


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