Better B2B Marketing BlogBrainrider’s Better B2B Marketing Blog is all about sharing what we know, what we are learning, and what we want to learn about B2B Marketing.
Although our clients span a variety of industries, they often come to us with similar challenges related to organizing content on their B2B website:
Authored by: Sarah MacKinnon
Posted in: How to do Better Content, How to do Better Marketing
Marketing automation can be a great tool for accomplishing current marketing and company objectives. The ability to effectively engage in and track interactive relationships is essential to successfully attracting new qualified prospects, nurturing leads, and determining sales readiness. The capability to measure and optimize content engagement and marketing program performance …
Authored by: Miranda Steinway
Posted in: How to do Better Marketing
Companies who do well at marketing automation and lead nurturing have giant success—but to date, not many companies do it well. If you’re considering ways to boost your marketing efforts through automation, you need to employ implementation best practices to help gain those superlative benefits automation offers.
There is no …
Authored by: Jennifer Solmes
Posted in: How to do Better Marketing
When you look at the most popular and shareable B2B content floating around the Internet, there is one common factor that helps to differentiate it from the bunch: it’s visual.
Social media promotes this visual content phenomenon even further, since posts with videos attract 3 times more inbound links than …
Authored by: Miranda Steinway
Posted in: How to do Better Marketing
A client asked recently if we had any recent (2014) B2B marketing statistics handy that could help to explain to their executive team why their new website investment was focused on building a site that serves as a “lead generation machine” and content marketing hub rather than an online brochure …
Authored by: Nolin LeChasseur
Posted in: Better B2B Marketing
Due to the recent loss of our beloved social media management tool Argyle, we went in search of new B2B social media management tools and discovered the many capabilities of Oktopost for our business and our clients.
Click the thumbnail image below to see the full …
Authored by: Miranda Steinway
Posted in: How to do Better Marketing
We’re always iterating on our processes and templates to make execution better. Here’s a peek into some new process steps and a new template we’ve recently implemented when planning B2B lead generation website projects for our clients.
This week, on two concurrent website projects, we first developed navigation wireframes based …
Authored by: Nolin LeChasseur
Posted in: How to do Better Websites
As you start to build out a B2B blogging strategy for your company, here are some criteria to consider, ensuring your blog is adding value to your overall marketing strategy.
1. Define your blog’s objectiveIs it mostly about generating traffic to your blog? Is it about filtering those …
Authored by: Sal Sloan
Posted in: How to do Better Content
