Better B2B Marketing BlogBrainrider’s Better B2B Marketing Blog is all about sharing what we know, what we are learning, and what we want to learn about B2B Marketing.
Visitors go to your B2B website because they believe you have information relevant to what they’re looking for, so it’s important to meet their needs and not lose their interest. To help, we’ve created this short presentation outlining the characteristics of an effective B2B website.
Characteristics of an effective B2B website…
Authored by: Cheryl
Posted in: How to do Better Websites
Outsourcing marketing can be both a strategic and tactical decision for B2B marketers. This practical guide looks at 5 factors to consider when outsourcing marketing.
Website design, content creation, advertising, email campaigns, social media, SEO, reporting results, scoring and grading, all these B2B marketing activities — while critically important –… Read More
Authored by: Scott
Posted in: B2B Lead Generation, How to do Better Marketing
CASL Canada’s Anti-Spam Legislation comes into force July 1st, 2014. This blog post looks at what B2B marketers need to do and offers ideas on how to prepare for it.
CASL Canada’s Anti-Spam Legislation Basics
The CASL Canada’s Anti-Spam Legislation includes a strict opt-in model that will apply to B2B email… Read More
Authored by: Scott
Posted in: How to do Better Programs
People only remember about 20% of what they read but retain about 83% of what they learn visually. Capture the attention of your prospects by repurposing content that already exists on your blog or resource centre. In this slideshow, we’ll walk you through a 7-step process for repurposing content into…
Authored by: Sarah MacKinnon
Posted in: How to do Better Content
While 91% of B2B businesses are already using content marketing, most of them aren’t doing it all that effectively. There are many ways to create better content, but it’s way easier to create harder working content by recycling the stuff you already have. To help, we’ve created this short presentation…
Authored by: Haley
Posted in: How to do Better Marketing
I think we’ve all heard it somewhere by now: “Email newsletters are dead.” (this one links to HubSpot). At Brainrider, we think email newsletters are still a very effective B2B lead nurturing tactic when done right, but that means you need to revive your approach to targeting, creating, and following…
Authored by: Nolin LeChasseur
Posted in: How to do Better Programs
Social media curation is an important addition to any effective B2B social media strategy. To help illustrate the significance of social media curation and how to properly use it, we’ve put together a SlideShare presentation of “B2B Social Media Curation: Tips and Tricks”.
B2B Social Media Curation: Tips and…
Authored by: Miranda Steinway
Posted in: How to do Better Marketing
One of the most challenging aspects of content marketing is prioritizing where you should spend your limited time and budget to get the most bang for your buck (or ROI, for those who like the fancy acronyms). By implementing these 3 simple B2B content marketing measurement tips, you’ll gain valuable…
Authored by: Nolin LeChasseur
Posted in: Better B2B Marketing
