Brainrider’s Better B2B Marketing Blog is all about sharing what we know, what we are learning, and what we want to learn about B2B Marketing.

B2B Purchase Process: How to Apply 2013 Buyersphere Survey Results

Mapping the B2B purchase process or buyer decision process and the content that buyers are looking for is a key challenge for ...Read More

B2B Social Listening: How to Tune in

Good listening skills are paramount to any relationship and the same is true when it comes to B2B social listening. When done ...Read More

Pinterest for B2B: What You Need to Know

What should you know about Pinterest for B2B? Well, Pinterest has taken the social media world by storm, since its launch 3 years ...Read More

B2B SEO Strategy: Targeting Buyer Intent

B2B SEO and targeting B2B buyer intent can a challenge. This post takes a look at recent best practicein order to provide some ...Read More

B2B Lead Generation Form Best Practices

A practical review of B2B lead generation forms and how to implement them to turn anonymous visitors into identified ...Read More

Small Talk with Adam the Bobblehead: a Look Inside the Bobbleventure

Over the past few weeks, Brainrider has documented Pardot‘s Adam the Bobblehead as he journeyed on a ...Read More

B2B Lead Generation Trends for 2013

A look at 3 B2B lead generation trends from this year's B2B Technology Marketers B2B Lead Generation Report worth incorporating ...Read More

Lead Nurturing Email Examples: the Good and the Bad

“Can you share some lead nurturing email examples?” is a frequent request that Brainrider receives when hosting webinars, ...Read More