Brainrider’s Better B2B Marketing Blog is all about sharing what we know, what we are learning, and what we want to learn about B2B Marketing.

B2B Lead Generation Form Best Practices

A practical review of B2B lead generation forms and how to implement them ...Read More

B2B SEO Strategy: Targeting Buyer Intent

B2B SEO and targeting B2B buyer intent can a challenge. This post takes a look at recent best practicein order to provide some ...Read More

3 Challenges to Consider when Creating a Multiregional or Multilingual Website

Creating a multiregional or multilingual website is important for companies that are servicing customers in different countries ...Read More

What Do the Best B2B Infographics Have in Common?

Infographics are really trendy right now, but most of them don’t seem to be delivering that much real value – you know, ...Read More

Better B2B Video that Won’t Bore Your Viewers

Customers have been calling us lately looking for advice on video content. Is it right for them? Is it worth the investment?  ...Read More

Better B2B Marketing Strategies: Marketing Plan Ideas

A dozen practical ideas for your 2013 B2B marketing plan including planning by objectives, generating awareness, acquiring ...Read More

B2B Leads Consume Content in Bursts

If you have a marketing automation solution like Pardot, Marketo, Eloqua, or similar, you already know that your website visitors ...Read More

How Tagging Content Can Make Your Blog/website Better

Attaching tags to each content asset, article or post does very little for the SEO (search engine optimization) of any singular ...Read More

B2B Email Marketing: Don’t Make Opting out So Hard

Making it easy for recipients of your B2B marketing emails to opt out (or unsubscribe) will result in more high quality leads. ...Read More