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Better B2B Marketing Blog

Brainrider’s Better B2B Marketing Blog is all about sharing what we know, what we are learning, and what we want to learn about B2B Marketing.


Choose content that meets your objectives

Your first step in creating an email content strategy should be to define your goals and objective. Starting your strategy by asking yourself “why?” will help you select content that meets your goals and allow you to focus on what matters. For you, your …

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Posted in: Better B2B Marketing,  How to do Better Content


How do I put together an effective lead nurturing plan using that is simple to implement?

This is a great question from a recent visitor (thanks Jessie! And thanks to clients Stefanie and Ryan for similar insightful questions)  Since Marketing Automation and other nurturing tools offer so many options it …

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Posted in: Better B2B Marketing,  Nurturing Programs

Switching marketing automation platforms: 3 questions to ask


Thinking about switching marketing automation platforms? Maybe you’re not satisfied with your current vendor, or perhaps your company has been acquired and must migrate to the marketing automation system used by the new owner. If you’re new to the migration process, you’re probably wondering how resource-intensive it might be.  You …

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Posted in: B2B Lead Generation,  Better B2B Marketing,  How to do Better Marketing,  How to do Better Programs

Making Content Discoverable on your B2B website: 3 tips

From initially discovering your B2B website to searching for specific decision-support content, your website should be built so customers can intuitively navigate to find what they need. This blog post delivers 3 useful tips to optimize your B2B website so it works harder for you,

  • Attracting new visitors
  • Guiding prospects through your products and

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Posted in: How to do Better Content,  How to do Better Websites

Creating a new B2B marketing conference that engages the sales team: why we did it

The world of B2B marketing and sales has fundamentally changed. That’s not news to most of us. There aren’t very many B2B marketing conferences dedicated to the challenges and opportunities we face today (and tomorrow) as B2B marketing and sales leaders. And the good ones that do exist have lots …

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Posted in: Better B2B Marketing

Marketing Objectives Template

marketing objectives snip

Aligning on your prioritized marketing objectives and how you’ll measure success is the foundation for building a solid marketing plan.

This B2B marketing objectives template offers a clear framework to help your team determine and prioritize your marketing objectives for the next 12-months.

Next Steps:

  1. Get help on prioritizing your

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Posted in: How to do Better Marketing

B2B Value Proposition Template

value prop snip

What value do you create that drives customers to choose you over your competitors? Who is your ideal customer? What problems do you solve for them? And how do you do it?

In this value proposition template, we’ve created a simple 4-part equation to help B2B companies discuss and articulate …

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Posted in: How to do Better Marketing

B2B Ideal Customer Profile Template

Think about one of your best customers. You’ve developed a good relationship with the right decision-makers on their team. They see the value in the services you provide. You’re aligned on budget. Wouldn’t you like to find more customers like this one? ideal customer snip (1) In order to drive high-value leads that support …

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Posted in: How to do Better Marketing


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