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Better B2B Marketing Blog

Brainrider’s Better B2B Marketing Blog is all about sharing what we know, what we are learning, and what we want to learn about B2B Marketing.

Pardot Tips From The Toronto Pardot User Group

On March 26th, we hosted a Toronto Pardot User Group and we had a great turn out!

The group consisted of Pardot users of varying experience levels and 3 amazing speakers shared their experience and tips for using Pardot, with a Q&A after each presentation.

To keep updated …

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Posted in: How to do Better Marketing


B2B Newsletter Content Dos and Don’ts

Email newsletters are a very effective lead nurturing and intelligence gathering tool for B2B marketers–if used properly. It’s about the right content, and the right mix, combined with the right tools of the trade. Measure your current B2B newsletter content strategy against Brainrider’s best practices in this handy guide.

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Posted in: How to do Better Marketing


Make B2B Website Content Easier to Navigate in WordPress: 3 Smart Tactics

Content on my website is hard to navigate for not only my prospects but also my internal teams!”

Although our clients span a variety of industries, they often come to us with similar challenges related to organizing content on their B2B website:

  • My prospects can’t find the resources or

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Posted in: How to do Better Content,  How to do Better Marketing


Why Pardot for Marketing Automation?

pardot implementationMarketing automation can be a great tool for accomplishing current marketing and company objectives. The ability to effectively engage in and track interactive relationships is essential to successfully attracting new qualified prospects, nurturing leads, and determining sales readiness. The capability to measure and optimize content engagement and marketing program performance …

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Posted in: How to do Better Marketing


Preparing for a Successful Pardot Implementation

Preparing for a successful Pardot implementation is an essential part of getting a positive return on your investment. If you’re considering ways to boost your marketing efforts through marketing automation, you need to employ Pardot implementation best practices to help generate better results.  That starts with planning your Pardot …

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Posted in: How to do Better Marketing


Make Your B2B Content More Visual With These Helpful Tools

B2B contentWhen you look at the most popular and shareable B2B content floating around the Internet, there is one common factor that helps to differentiate it from the bunch: it’s visual.

Social media promotes this visual content phenomenon even further, since posts with videos attract 3 times more inbound links than

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Posted in: How to do Better Marketing


2014 B2B marketing statistics on lead generation, websites, content, and inbound marketing

B2B Marketing StatisticsA client asked recently if we had any recent (2014) B2B marketing statistics handy that could help to explain to their executive team why their new website investment was focused on building a site that serves as a “lead generation machine” and content marketing hub rather than an online brochure …

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Posted in: Better B2B Marketing


How To Select A B2B Social Media Management Tool

Why We Chose Oktopost

Due to the recent loss of our beloved social media management tool Argyle, we went in search of new B2B social media management tools and discovered the many capabilities of Oktopost for our business and our clients.

Click the thumbnail image below to see the full …

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Posted in: How to do Better Marketing


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