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Better B2B Marketing Blog

Brainrider’s Better B2B Marketing Blog is all about sharing what we know, what we are learning, and what we want to learn about B2B Marketing.

B2B EMAIL NEWSLETTER CONTENT IDEAS

Choose content that meets your objectives

Your first step in creating an email content strategy should be to define your goals and objective. Starting your strategy by asking yourself “why?” will help you select content that meets your goals and allow you to focus on what matters. For you, your …

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Posted in: Better B2B Marketing,  How to do Better Content


MARKETING AUTOMATION CHECKLIST: GET BETTER RESULTS WITH THESE OPTIMIZATION TIPS

Marketing Automation Checklist

Download this marketing automation checklist designed to help you identify gaps and optimize your marketing automation programs so that you can reach your sales goals.

Marketing Automation Checklist

Inside you will get an easy to follow steps on how to implement, manage and optimize your lead generation and marketing automation programs. …

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Posted in: Better B2B Marketing


Lead Nurturing Email Examples and Best Practices

“Can you share some lead nurturing email examples?” is a frequent request that Brainrider receives when hosting webinars, presentations, and workshops. Not wanting to just share examples, in this post I will analyze 3 lead nurturing emails, including a special offer, an update message, and an announcement email.”

Lead nurturing

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Posted in: How to do Better Programs,  Nurturing Programs


B2B LEAD NURTURING EMAIL BEST PRACTICES: HOW TO BUILD A LEAD NURTURING PLAN

How do I put together an effective lead nurturing plan using that is simple to implement?

This is a great question from a recent visitor (thanks Jessie! And thanks to clients Stefanie and Ryan for similar insightful questions)  Since Marketing Automation and other nurturing tools offer so many options it …

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Posted in: Better B2B Marketing,  Nurturing Programs


B2B CONTENT THAT DRIVES CONVERSIONS: A BETTER MARKETING CLINIC

B2B Content That Drives Conversions is a 60 minute webinar that will help you attract and acquire new prospects, re-engage inactive leads, and qualify their sales readiness.

Join Brainrider for this 1-hour online clinic and learn practical ways to create more findable, relevant and valuable B2B marketing content to support …

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Posted in: Better B2B Marketing,  How to do Better Content


Switching marketing automation platforms: 3 questions to ask

pablo

Thinking about switching marketing automation platforms? Maybe you’re not satisfied with your current vendor, or perhaps your company has been acquired and must migrate to the marketing automation system used by the new owner. If you’re new to the migration process, you’re probably wondering how resource-intensive it might be.  You …

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Posted in: B2B Lead Generation,  Better B2B Marketing,  How to do Better Marketing,  How to do Better Programs


Making Content Discoverable on your B2B website: 3 tips

From initially discovering your B2B website to searching for specific decision-support content, your website should be built so customers can intuitively navigate to find what they need. This blog post delivers 3 useful tips to optimize your B2B website so it works harder for you,

  • Attracting new visitors
  • Guiding prospects through your products and

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Posted in: How to do Better Content,  How to do Better Websites


Creating a new B2B marketing conference that engages the sales team: why we did it

The world of B2B marketing and sales has fundamentally changed. That’s not news to most of us. There aren’t very many B2B marketing conferences dedicated to the challenges and opportunities we face today (and tomorrow) as B2B marketing and sales leaders. And the good ones that do exist have lots …

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Posted in: Better B2B Marketing


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