Here is a quick recap of some of the most popular, smart, and entertaining tweets from the Pardot Elevate 2010 Marketing Automation User Conference Sept 28-29 in Atlanta.
RT @Pardot: We’re excited to have over 100 @pardot clients visit us in Atlanta next week! http://prd.to/a8EVEw #pardot2010
Check out presentations online: More to come… plus videos! #Pardot2010
Learned more at #pardot2010 in 2 days about using @pardot in 3 years. … #pardot2010
Looking back over my notes from #pardot2010… One of the most inspiring conferences I’ve been to in a while. Thx everyone! Lots to do. …
Learned at #pardot2010 companies that excel at lead nurturing get 50% more qualified leads at 30% lower CPL
“Prioritize sales follow-up based on inbound campaign’s historical win rate.” – @sugarcrm at #Pardot2010
#pardot2010 12:47 PM Sep 24th via SocialOomph. Are you marketing with video and presentations? Multimedia is no longer “new” media. http://bit.ly/c9F0N2 …
Work back from oppos in tuning process via @agaffney #pardot2010 #B2B
eROI Old: Price, Promotion, Place and Product NOW ->> Content, Connection, Communication, Conversion #pardot2010
In customer win/loss analysis ask what content was helpful in the buying process from their perspective #pardot2010
the buying cycle: unaware > aware > informed > interested > preference > buying > advocate by @arketi @pardot2010
RT @brainrider Lots of interest in optimizing LinkedIn profiles to get customers today at #pardot2010. BR’s how to post
@brainrider @Pardot your people are a wealth of information and positivity! #pardot2010
“Sales can focus the conversation on what information the prospect was looking for.” @sugarcrm at #Pardot2010
“We do things 100% inside sales at Pardot.” via @AdamBlitzer #pardot2010 #B2B
“Remember anything you write on Twitter will likely be around after you’re dead. Keep it classy.” via @AdamBlitzer #pardot2010 #B2B.
“Freshness dates can apply to your leads. … What is the age of your leads?” via @agaffney #pardot2010 #B2B.
Initial landing page from @pardot: Ask only for name, email, company. via @AdamBlitzer #pardot2010 #B2B
OMG. Better reporting coming to Pardot by way of @GoodData. They do “BI without the BS” Love that #pardot2010.
“We’ve definitely gotten customers from Twitter.” Gotta be fast enough. via @AdamBlitzer #pardot2010 #B2B.
At @pardot we measure ‘assigned leads.’” via @AdamBlitzer #pardot2010. … via @AdamBlitzer #pardot2010
Love idea from @AdamBlitzer about creating ‘content chains’ to nurture. #pardot2010 #B2B
Use progressive profiling to ask for additional info when people come back to your site: “content chains” @pardot2010
adamblitzer: “ask for the minimum number of form fields that you can get away with.” First, last, email, company @pardot2010.
Agree w @adamblitzer: use the fewest number of form fields on your online form. Who asks for fax numbers anymore?! #pardot2010.
“lumpy direct mail gets opened” & “everybody opens a package from Amazon.com” #pardot2010
RT @wileyccoyote: RT @tmanahan: read rate for email 7% mobile read rate is 70%. Fun fact from #pardot2010
over suppress #dripmarketing campaings @adamblitzer #pardot2010 12:08 …
It’s important to allow sales reps to assign a prospect back to a nurturing program without leaving CRM #pardot2010
Nurtured leads produce 20% more sales opportunities @jepc #pardot2010
“Your drip cadence depends on the type of relationship the lead has with you” @adamblitzer | Don’t overdo it #pardot2010
“Every lead goes in through @Pardot first.” – @sugarcrm at #Pardot2010
automatically importing social media accounts for all new leads is great (but a little creepy #pardot2010
My Pardot team is the best! #Pardot2010.
Decide whether or not they need to be in your sls pipeline” @nolin #pardot2010
Only about 2/3 of the room utilizes thank-you content. Man, that’s a missing opp. Always give another option to “#ingage” #pardot2010.
Great question in @nolin ‘s content session: what content do you put behind a form. What do you think? #pardot2010
Challenge every #B2B org faces w/ MA and CRM — reconciling campaigns vs. leads/contacts vs. opportunities (in CRM). #pardot2010.
B2B demand gen is a system: “We’re constantly qualifying the prospect, checking for updates.” via @sugarcrm #pardot2010.
never underestimate the power of “just ask” RT @wileyccoyote: “If you want to know your customer pain points, ASK THEM #pardot2010
Very bright minds in #mktgautomation here at #pardot2010 including @abneedles and @jepc,… Ready to learn how to help customers more at #Pardot2010. …
Can’t believe #pardot2010 is already over. It came and went sooo fast. Great job, @Pardot team. Kudos for a successful event! #GreatTips.