Knowledge marketing is a powerful tool for attracting customers to your business. In this blog post we will share a brief definition of knowledge marketing as well as links to some useful resources for learning more about how knowledge marketing can benefit you.
What is knowledge marketing?
Knowledge marketing, also called thought leadership marketing, means giving away useful information that your customers will value.
Gartner defines it as ‘the giving — for free or at a nominal charge — of information or advice that a client will value so as to create awareness of the outcome that a company’s product or service can deliver, in order to position and differentiate that offering and stimulate demand for it.’
This information can take many different forms including blog posts, white papers, webinars, tweets and infographics. It also speaks to customers at different stages of the buying process depending on what information you choose to share.
By creating, curating or repurposing content that tells your customers what they want to know or takes away their pain you position yourself as a knowledgeable and trustworthy voice within your industry.
Where can you go to learn more?
The following links will take you to articles, blog posts and slideshows about knowledge marketing and thought leadership marketing. Please feel free to share any additional resources by leaving a comment underneath this post.