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B2B Marketing Case Studies

Here are 12 mini B2B marketing case studies from some of our recent client projects featuring better B2B website design, B2B lead generation, or B2B content marketing.

B2B marketing case studies: empathica.com

empathica

A Better Content, Better Website & Better Programs B2B Marketing Case Study

Empathica is a customer experience management company with a direct focus on servicing the needs of multi‐location foodservice, retail and banking industry leaders. Using the latest technology and advanced analytical science, Empathica has developed a robust survey measurement feedback system that continuously “listens” to the voice of the guest. Through transaction‐based survey invitations, Empathica helps operators maintain high standards of service excellence – and generate greater guest loyalty – at each and every location, each and every day.

Empathica needed to address the following challenges:

  • Re‐developing the empathica.com website in order to engage key prospect and customer segments by leveraging Empathica’s deep, industry‐leading expertise and knowledge
  • Using content marketing and search engine optimization to drive more qualified inbound traffic and reduce Empathica’s dependence on Pay‐Per‐Click spending
  • Expanding Empathica’s digital presence using social media and other marketing programs
  • Acquiring qualified leads through effective calls to action and lead‐capture best practices
  • Nurturing prospects through each stage of their decision process
  • Planning and developing findable, relevant and valuable content mapped to the buying process
  • Increasing visibility into Empathica’s pipeline and using that data to profile prospect activity
  • Performance reporting: marketing and sales pipeline scorecard (Traffic to MQL to SAL to SQL to Revenue), content engagement, and marketing programs performance management

B2B marketing case studies: STR SoftwareSTR Software

A Better Content, Better Website, Better Programs B2B Marketing Case Study

STR Software has been dedicated to simplifying business processes on a global basis since 1986. With over 25 years of experience in developing, marketing and supporting superior business-to-business efficiency solutions that can deliver any document from any application in any volume.

STR Software needed to address the following challenges:

  • Re-developing the strsoftware.com website design in order to engage key prospect and customer segments and managing their website, resource center, the BI University Hub and blog using a robust CMS
  • Expanding STR Software’s digital presence using social media and other marketing programs
  • Planning and developing findable, relevant and valuable content mapped to the buying process and using content marketing and search engine optimization to drive qualified inbound traffic
  • Acquiring qualified leads through effective calls to action and lead-capture best practices and increasing visibility into STR Software’s pipeline, using that data to profile prospect activity
  • Performance reporting: marketing and sales pipeline scorecard (Traffic to Suspect to prospects to leads), content engagement, and marketing programs performance management

B2B marketing case studies: Livingston InternationalLivingston International

A Better Website and Better Content B2B Marketing Case Study

Livingston International Inc. (“Livingston” or “Livingston International”) is North America’s customs and compliance expert.  Over 30,000 companies trust Livingston International with their customs brokerage, consulting, freight and integrated logistics needs.

Livingston wanted to address the following challenges:

  • Leveraging Livingston’s existing content and strategies
  • Building website and content frameworks flexible enough to support all of Livingston’s existing (customs brokerage, consulting, and freight) and future product lines and audiences
  • Managing the migration and updating of existing web content
  • Digital project management on an accelerated development schedule

B2B marketing case studies: GeosoftGeoSoft

A Better Content & Better Programs B2B Marketing Case Study

Geosoft is an industry-leading technology solutions provider, specializing in providing software for mapping and modeling the Earth’s subsurface to explorers. They have a well-developed website and marketing plan and share relevant content with their target audience.

Geosoft wanted to address the following challenges:

  • Auditing their marketing programs, content and tools so that they can further develop their marketing strategy.
  • Understanding what tools, resources and tactics they should be investing in and focusing on.

Sklar Wilton & Associates

A Better Content, Better Website & Better Programs B2B Marketing Case Study

SW+A inspires better business decisions as a leading player in the Canadian Marketing Services industry. Their practice is focused on helping clients make fact-based and consumer informed decisions through research, strategy facilitation and innovation.

In order to retain and grow their client list and attract the right associates, SW+A needed to address the following challenges:

  • Building awareness of their unique point of view
  • Increasing the relevance of their content
  • Efficiently sharing SW&A’s deep industry knowledge
  • Updating their website as a content publishing engine
  • Expanding their reach through social media
  • Tracking content engagement

Hubwoo

A Better Content, Better Website & Better Programs B2B Marketing Case Study

Hubwoo is a global leader in providing a smarter way for buyers and sellers to search, connect, and collaborate. The Business Network eliminates hurdles to productive business commerce, enabling buyers to source smarter, buy smarter, and pay smarter, and sellers to market smarter, sell smarter, and invoice smarter.

Hubwoo wanted to address the following challenges:

  • Developing findable, relevant and valuable content mapped to the buying process and using content marketing and search engine optimization to drive qualified inbound traffic
  • Executing marketing programs that nurture Hubwoo’s extensive database of prospects into sales-ready leads.
  • Redeveloping Hubwoo’s current website in order to effectively engage new and existing clients and convert visitor traffic into leads
  • Expanding Hubwoo’s digital presence using social media and other marketing programs
  • Acquiring qualified leads through effective calls to action and lead-capture best practices
  • Increasing visibility into Hubwoo’s pipeline and using that data to profile prospect activity

DOXIM

A Better Content B2B Marketing Case Study

Doxim Inc. offers a full suite of document processing, enterprise content management and account opening products and services. They provide a SaaS based alternative to the printing, processing and mailing of customer-centric documents such as statements, reports, account opening paperwork, check images and transaction records.  Doxim serves the financial service provider marketplace across North America, with over 300 direct and indirect clients in the banking, credit union and investment brokerage sectors.  Doxim helps their customers improve their client communications, streamline document access, meet compliance requirements, and reduce the expense, work effort and environmental impact associated with the creation, delivery and archiving of business critical documents.

Doxim wanted to address the following challenges:

  • Developing a customer-focused content strategy based on in-market learning
  • Developing a content development plan to guide their in-house content development team in developing higher value content assets
  • Developing a keyword strategy to enhance their Search Engine Optimization (SEO)

WireIE

A Better Content & Better Programs B2B Marketing Case Study

WireIE Holdings International Inc. is a leader in Next Generation communications solutions. Their business is transforming telecommunications infrastructure to enable their clients to deliver a limitless network experience.  They partner with some of the world’s most respected global technology and business solution providers including: Accenture, Deloitte, Hewlett Packard, Microsoft, and many others.  WireIE has a proven ability to bring together the best thinking, the most qualified partners, with a rigorous management approach to deliver exceptional results for their clients.

WireIE wanted to address the following challenges:

  • Developing findable, relevant and valuable content mapped to the buying process and using content marketing and search engine optimization to drive qualified inbound traffic
  • Expanding WireIE’s digital presence using social media and other marketing programs
  • Executing marketing programs to nurture WireIE’s prospect database over a long decision making process
  • Increasing visibility into WireIE’s pipeline and using that data to profile prospect activity

ClearFit

A Better Content B2B Marketing Case Study

ClearFit is an industry-leading SaaS provider, specializing in making employee hiring easier for large companies.

ClearFit wanted to address the following challenges:

  • Developing a customer-focused content strategy based on in-market learning
  • Developing a content development plan to guide their in-house content development team in developing higher value content assets

FishRecruit

A Better Content, Better Website & Better Programs B2B Marketing Case Study

Talent is the key to any organization’s success. Hiring the right talent is more than filling an opening, it’s an opportunity to improve current and future business results. fishRecruit helps their client’s recruitment efforts stand out in the market and increases their ability to compete for top talent.

fishRecruit needed to address the following challenges:

  • Connecting with clients and candidates by sharing fishRecruits unique understanding of the market
  • Updating their website as a content publishing engine
  • Expanding their reach through social media
  • Tracking and optimizing content engagement

YellowPages

A Better Content B2B Marketing Case Study

YellowPages.ca has evolved to become Canada´s Performance Media Network, reaching customers via Internet, print and mobile. Small and medium-sized enterprises (SME) can advertise their businesses across our network to deliver a higher ROI than they would get from using print alone1 .

YellowPages.ca Media Account Consultants and Performance Marketing Specialists customize the right mix of internet, print and mobile advertising for SME’s businesses so they can get found by people who are ready to buy, whenever or wherever they’re searching.

YellowPages.ca needed to address the following challenges:

  • Go to market with their new 360 degree solution brand positioning
  • Create product and sales collateral based the 360 degree solution value proposition

Elsevier CDS

A Better Programs B2B Marketing Case Study

Elsevier, a global leader in medical and health information, provides technology and content solutions designed to improve healthcare quality while reducing cost. The Elsevier Clinical Decision Support (CDS) business delivers on this promise at the point of care through actionable clinical content, care planning and documentation, drug reference and decision support, learning and performance management, and data mining and outcomes analytics solutions for provider, pharmacy and payer organizations. Their world class information and point-of-care technology solutions optimize decisions and actions to improve the overall quality, safety and cost-effectiveness of care.

Elsevier CDS needed to address the following challenges:

  • Improving the ability to measure results
  • Improving their ability to report on marketing’s contribution to reaching their business objectives
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