About us

A Customer-Focused B2B Marketing Services Firm

5 years ago Scott was running a social media agency in Toronto and Nolin was running marketing for an ecommerce company in New York. 
 

Nolin had a problem: content, programs & tools. 

He had been looking for over 18 months for a marketing services company specialized in B2B who could efficiently deliver the content, programs and tools needed to connect with and convert more customers. 

Nolin could not find the right partner because they did not exist.   Anywhere!
 

Scott had an insight: what your customer wants to know.  

Successful marketing is customer focused. 
Successful marketing is “about you” the customer. 
But most marketing is not successful. 
Most marketing is all “about us” the company. 
Most marketing is not customer focused at all.

So Nolin and Scott quit their jobs and joined forces to create North America's first B2B marketing services company with a customer-focused approach to content, programs, and tools.   
 

But enough about us.

Check out BrainRider's knowledge center for free B2B marketing resources and information or visit our blog for insights and examples about how to connect with and convert more customers.

Contact us: we love to share what we know about how to get more customers.
 

Scott Armstrong: General Manager

Scott's management approach blends business acumen, trusted advice, client service and an entrepreneurial mindset with a team based work-style that keeps everyone focused on delivering against objectives.

Before BrainRider, Scott worked in leadership positions at marketing service agencies including Sequentia-Environics (as General Manager); The Hive Strategic Marketing (as VP GAD); and Young & Rubicam Advertising (in both Chicago and Toronto, as VP Account Director). Previously, he held corporate marketing roles with the Institute for International Research and INFONEX Business Information.

Scott has worked with clients including BMO Financial Group, Rogers Wireless, The Yellow Pages Group, HP, Bell Canada, Miller Brewing, TD Waterhouse, NASCAR, RAYOVAC, Ericsson Mobile Phones, RIM, AT&T, Brown-Foreman, and Molson Brewing. He has delivered results across a wide range of communications channels including digital and web communications, social media, TV, print, radio, out-of-home, direct response, promotions, sponsorships, and channel marketing.

Scott graduated from Queen’s University with a BAH in History (Ideas and Technology). He is well-connected in the Canadian, US and Global business community, and lectures regularly on subject matter including The Changing Marketing Landscape and Becoming A Trusted Advisor at the York-Seneca Integrated Communications & Marketing program, the George Brown School of Business and Humber College.

For more about Scott, view his LinkedIn profile and follow him on Twitter.

Nolin LeChasseur: Founding Partner

Nolin is a savvy business-to-business marketing veteran who has worked for a number of small- and medium-sized technology companies.

Before BrainRider, he developed and executed marketing strategies and tactics for global ecommerce solution vendors FiftyOne Global Ecommerce and Canada Post Borderfree, technology branding firm Distility, global software vendor Platform Computing, a number of BrightSpark portfolio companies, and boutique game developer Gametronics/IGSS.

Nolin brings more than a decade of client-side experience and perspective to the table, and has a valuable blend of marketing and technology expertise. His deep knowledge of marketing automation, prospect intelligence and sales acceleration has delivered results for companies selling to other companies throughout North America and Europe.

Nolin graduated from Wilfrid Laurier University with an Honours Bachelor of Business Administration degree and a minor in Philosophy.

For more about Nolin, view his LinkedIn profile and follow him on Twitter.

Find Out More

Contact us to find out how BrainRider can create customers for your company.