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This is a great question(thanks Jessie!) Since nurturing tools offer so many options it is tempting to over-complicate it. We recommend building a best practice foundation, then evolving it with a test and learn approach. Here is a simple 4 part nurturing recommendation read more
Enquiro Research says: “B2B buyers want information that is easy to get to, can be easily transferred within the buying organization, and is relevant to their needs.” You can achieve measurable results by transforming your knowledge assets into sales opportunities... read more
Nurture prospects through your sales funnel by using marketing automation tools to share even more knowledge and track their responses. Begin relationships with your visitors by offering to send links to timely, useful and relevant knowledge in exchange for an email address... read more
Let’s be frank. Many B2B websites are ‘brochure-nodes’. Their content delivers only 3% of what customers are looking for, which makes the underlying marketing investment much less effective than it should be. When B2B buyers do pre-purchase research online and want to know something, your company... read more
Traditional media is saturated with too many companies chasing prospects with directories, vertical media, telemarketing and direct marketing. Basic product data sheets and brochures no longer create incremental demand. Decision-makers and buyers are reading blogs... read more
Today, more than 85% of B2B purchases start with research on the web. Savvy B2B marketers are engaging with prospective customers online to generate leads in brand new ways, often before the formal buying process has even begun. What are your prospects saying on social media? read more
Here are 6 lead scoring system tips based on our experience working with mid-sized and small B2B companies: read more
brainrider: RT @Pardot: Hey Pardot users, want a free website evaluation from @nolin of @brainrider? More info here: http://t.co/q5jKuyrP First come ...
brainrider: Excited to be hosting another #Toronto @Pardot Users Group Mtg on June 5, 2012 - register now: http://t.co/i4l4KxCZ
BrainRider is a B2B knowledge marketing group that helps companies get more leads and win more customers by accelerating the buying cycle. We do that by helping our clients give prospective buyers the knowledge they're looking for at each stage of the purchase decision-making process.
Knowledge marketing is a powerful tool for marketers looking for new ways to understand and connect with prospective customers. It’s a flexible combination of pipeline optimization, demand marketing, CRM, SEO, SEM, inbound marketing, content marketing, web analytics, marketing automation, social media marketing, web design and copywriting, direct marketing, email marketing, outbound marketing, advertising and collateral.
