Use real-time analytics tools to find out what your prospects want to know right now.
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Do a knowledge audit to pull out your most timely, useful and relevant knowledge.
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Align what you know with what your prospective customers care about most.
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Share your knowledge assets online and offline, measure results and ROI, optimize.
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Customer insight is a key to successful selling. It’s also the foundation of knowledge marketing. Work hard to understand what your prospects want to know, right now. What do they care about most? Align your knowledge assets with their hot buttons. read more
Enquiro Research says: “B2B buyers want information that is easy to get to, can be easily transferred within the buying organization, and is relevant to their needs.” You can achieve measurable results by transforming your knowledge assets into sales opportunities... read more
Nurture prospects through your sales funnel by using marketing automation tools to share even more knowledge and track their responses. Begin relationships with your visitors by offering to send links to timely, useful and relevant knowledge in exchange for an email address... read more
Let’s be frank. Many B2B websites are ‘brochure-nodes’. Their content delivers only 3% of what customers are looking for, which makes the underlying marketing investment much less effective than it should be. When B2B buyers do pre-purchase research online and want to know something, your company... read more
Traditional media is saturated with too many companies chasing prospects with directories, vertical media, telemarketing and direct marketing. Basic product data sheets and brochures no longer create incremental demand. Decision-makers and buyers are reading blogs... read more
Today, more than 85% of B2B purchases start with research on the web. Savvy B2B marketers are engaging with prospective customers online to generate leads in brand new ways, often before the formal buying process has even begun. What are your prospects saying on social media? read more
B2B Lead Generation Leveraging Social Media Read more
B2B Pipeline Marketing: 5 Questions Worth Asking About Your Pipeline Read more
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brainrider: BrainRider's How to Optimize Your B2B Pipeline #B2B presentation featured on slideshare front page today http://ow.ly/2vqBY check it out!
brainrider: RT @DanielBurstein: In our next webinar: The primary goal for a homepage is not to get people to it, but [through] it http://bit.ly/aKBQar
BrainRider is a B2B knowledge marketing group that helps companies get more leads and win more customers by accelerating the buying cycle. We do that by helping our clients give prospective buyers the knowledge they're looking for at each stage of the purchase decision-making process.
Knowledge marketing is a powerful tool for marketers looking for new ways to understand and connect with prospective customers. It’s a flexible combination of pipeline optimization, demand marketing, CRM, SEO, SEM, inbound marketing, content marketing, web analytics, marketing automation, social media marketing, web design and copywriting, direct marketing, email marketing, outbound marketing, advertising and collateral.
